SearchEngineWatch Experts

Yahoo Rejects Microsoft: Worst Decision Ever?

Fri, 09 May 2008 14:37:00 GMT

There have been some major missed opportunities in our industry; decisions that must haunt those involved. Arguably the biggest faux pas of our industry came in 1999, when Excite had the opportunity to buy Google for $1 million and refused. Is it possible Yahoo's turn-down of Microsoft's offer could trump it? ...

Optimization by Numbers

Fri, 09 May 2008 05:01:00 GMT

In the complex world of online marketing, you will likely be asked to run several digital programs at any given time. While getting these programs off the ground can be an achievement in itself, the real challenge is campaign optimization. How do you keep track of what is working? In which channels should you invest further, and in which should you pull the plug? ...

Black, White, and Blue all Over

Fri, 09 May 2008 05:01:00 GMT

The LA Times is in the midst of an aggressive online product rollout. If anyone should be able to build solid local content sites, it's newspapers. It's their game to lose, with a sizeable but quickly closing head start, as publishers across the country sit on their hands. ...

What SEM/SEO Events Should You Attend This Year?

Thu, 08 May 2008 17:44:00 GMT

There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008. ...

Giving Links Away

Thu, 08 May 2008 15:33:00 GMT

There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms. ...

100 Million Theoretical Dollars

Wed, 07 May 2008 07:00:00 GMT

In a recent episode of South Park, the characters set out to create a viral YouTube video to earn their millions. While you're waiting for 100 million real dollars, capitalizing on the connection between traditional placement and search can be as easy as lip-syncing Romanian dance music. ...

The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2

Wed, 07 May 2008 07:00:00 GMT

Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. ...

CEO Tells Wall St. Why He Invests in SEO

Tue, 06 May 2008 15:57:00 GMT

Not every CEO understands the value of search engine optimization. Here's one who does: Tom Evans, CEO of Bankrate, tells Wall St. analysts why SEO is one key to the company's success. ...

Conducting a Redirect Audit on Your Web Site - Part 2

Tue, 06 May 2008 15:36:00 GMT

Knowing which pages on your site are returning errors, and which ones are being redirected can help you pinpoint issues to address. Performing a redirect audit can help you get to the bottom of those problems. ...

Convincing the Executive Team to Invest in SEO

Tue, 06 May 2008 12:22:00 GMT

Convincing senior managers of the value of search marketing is not always easy. By gathering the right data and getting support from clients and other departments ahead of time, your task will be much easier to accomplish. ...