SearchEngineWatch Experts

Integrating Search, Part 2

Fri, 6 Nov 2009 03:00:00 +0000

Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. ...

Do Follow

Thu, 5 Nov 2009 03:00:00 +0000

Pros and cons of building links through blog comments. ...

The Worldwide Web Just Went Global

Wed, 4 Nov 2009 03:00:00 +0000

All countries soon will be able to apply for Internet extensions reflecting their name and using their own characters. It will be interesting to see what impact this has on search engines, domains, and trademark specialists. ...

Search as a Branding Channel

Tue, 3 Nov 2009 03:00:00 +0000

Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. ...

Getting Started with a New SEO Project

Tue, 3 Nov 2009 03:00:00 +0000

Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money. ...

Banning Social Media Is Counterproductive

Mon, 2 Nov 2009 14:01:00 +0000

Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social media site bans at work and in schools. ...

Facebook 101

Mon, 2 Nov 2009 03:00:00 +0000

The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. ...

Local and Social: It's all Coming Together

Fri, 30 Oct 2009 03:01:00 +0000

Google and Bing strike deals giving them access to real-time social feeds. What does it mean for the future of local search? ...

Philosophy and Search: The Big Three Founders and the Philosophers

Fri, 30 Oct 2009 03:00:00 +0000

Does the thinking of Google's Sergey Brin and Larry Page, Yahoo's Jerry Yang and David Filo, and Microsoft's Bill Gates mirror some of the great philosophers of history? ...

Popular PPC Pitfalls, and How to Prevent Them

Thu, 29 Oct 2009 03:00:00 +0000

Three of the most common search advertising pitfalls can be avoided. Here's how. ...

Developing Successful Viral Marketing Ideas

Thu, 29 Oct 2009 03:00:00 +0000

A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. ...

The Cost of Landing Page Optimization

Wed, 28 Oct 2009 03:00:00 +0000

You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. ...

Timing is Everything in Global Search Marketing

Wed, 28 Oct 2009 03:00:00 +0000

Understanding international variations in seasons, fiscal years, and popular vacation times is critical for connecting with prospects when they're ready to buy. ...

Alternatives to Google AdWords -- Worth Your Time?

Tue, 27 Oct 2009 03:00:00 +0000

Advertising on a site that serves your niche may cost less than Google. Consider these options. ...

Hand Edits or 'Vince' at Work in Google Search Results?

Tue, 27 Oct 2009 03:00:00 +0000

It's Google's job to rank the most qualified search results for their searchers. But is Google purposefully helping big brands rank higher? ...