Search Engine Watch

Is Twitter Killing Other Online Activities?

Fri, 3 Jul 2009 09:40:00 +0100

The world may be all a-Twitter, but it seems the inordinate amount of time now spent there is costing other places traffic. Given the social aspect of Twitter, it could be a forum killer long before it becomes a serious threat to Google. ...

PageRank Sculpting: Welcome Back to High School Hell

Thu, 2 Jul 2009 14:37:00 +0100

Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids. ...

Balancing Efficiency and Volume in Paid Search

Wed, 1 Jul 2009 14:06:00 +0100

On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. ...

Share Your Way to Better SEO

Tue, 30 Jun 2009 14:46:00 +0100

SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is not only preferable, but should be a required part of any engagement. ...

Selling SEO Projects Against PPC Campaigns

Tue, 30 Jun 2009 14:45:00 +0100

Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? ...

3 Common Social Media Mistakes

Mon, 29 Jun 2009 14:45:00 +0100

Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong. ...

Blogs and Blogging 101, Part 1

Mon, 29 Jun 2009 12:08:00 +0100

Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. ...

Bing -- Early Estimations in Local Search

Fri, 26 Jun 2009 14:31:00 +0100

It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. ...

Link Marketing Challenges & Solutions

Thu, 25 Jun 2009 13:15:00 +0100

Two of the biggest obstacles companies face in link marketing are developing linkable content and making people aware of it. The key to success in these areas is to widen the scope of places where you get ideas. ...

Applying Probability to Landing Page Optimization

Wed, 24 Jun 2009 13:27:00 +0100

In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. ...

Top Signs Your Site Isn't Ready for Prime Time

Tue, 23 Jun 2009 13:16:00 +0100

Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. ...

Taking the Fear Out of Web Analytics for Your Small Business

Tue, 23 Jun 2009 12:03:00 +0100

Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? ...

Get Your Head Out of the Sand

Mon, 22 Jun 2009 13:23:00 +0100

A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them? ...

Effective PPC Ad Copy 101, Part 2

Mon, 22 Jun 2009 13:02:00 +0100

We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. ...

Bing: The Agency Perspective

Fri, 19 Jun 2009 14:10:00 +0100

It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing. ...