Search Engine Watch - Latest

How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

John Lee — Thu, 23 May 2013 09:00:00 GMT

The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers?

Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

Danny Goodwin — Thu, 23 May 2013 04:05:00 GMT

Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year's Doodle 4 Google competition.

Google Penguin 2.0 Update is Live

Jennifer Slegg — Thu, 23 May 2013 02:00:00 GMT

The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin.

Google Checkout Going Out of Business in 6 Months

Thom Craver — Wed, 22 May 2013 19:15:00 GMT

Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, 2013.

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

Monica Ho — Wed, 22 May 2013 16:00:00 GMT

There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs.

How to Turn Events into Link Building Opportunities

Ken McGaffin — Wed, 22 May 2013 13:30:00 GMT

With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.

Marketing Automation & Search – 3 Strategies for Mutual Success

Brad Miller — Wed, 22 May 2013 12:30:00 GMT

Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content marketing.

Social Strategy for Regulated Industries

Jon Schepke — Wed, 22 May 2013 11:30:00 GMT

Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here's how brands can harness the power of social signals.

Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud

Thom Craver — Tue, 21 May 2013 20:00:00 GMT

At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets.

With Rich Pins, Pinterest Begins Working Better With Brands

Jennifer Slegg — Tue, 21 May 2013 18:00:00 GMT

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.

Google's Search Market Share Drops as Bing Passes 17%

Jennifer Slegg — Tue, 21 May 2013 16:00:00 GMT

Google's search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft's Bing saw the biggest increase with a total search market share of 17.3 percent.

Designing a Content Strategy to Destroy Your SEO Nemesis

Richard Kirk — Tue, 21 May 2013 13:30:00 GMT

Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!

Google+ in the SERPs Increasing; Authorship Adoption High [Data]

Nathan Safran — Tue, 21 May 2013 12:30:00 GMT

A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.

Google Analytics Language Report: What You Can Learn About Your Visitors

Anna Lewis — Tue, 21 May 2013 11:30:00 GMT

The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

Eli Goodman — Tue, 21 May 2013 09:00:00 GMT

Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.

Google, NASA Join Forces to Research Machine Learning

Lawrence Latif — Tue, 21 May 2013 05:00:00 GMT

Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.

YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute

Dave Neal — Mon, 20 May 2013 22:00:00 GMT

YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per minute.

'Relevant and Personalized Tweets' Now a Part of Yahoo Newsfeed

Jessica Lee — Mon, 20 May 2013 18:30:00 GMT

Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will "seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources."

Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

Jennifer Slegg — Mon, 20 May 2013 16:30:00 GMT

A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.

Google AdWords Express Gets a Facelift

Jennifer Slegg — Mon, 20 May 2013 15:30:00 GMT

Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process.