Search Engine Watch - Latest

Ecommerce Title Tags: Top 5 Ways to Increase Clicks

Amanda Massello — Fri, 24 May 2013 13:30:00 GMT

The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.

Guest Blogging vs. Guest Posting – Imagine A World Without Links

Andy Betts — Fri, 24 May 2013 12:30:00 GMT

For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format.

5 Content Lessons & SEO Opportunities From Bloomingdale's

Christina Zila — Fri, 24 May 2013 11:30:00 GMT

Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing and a few SEO opportunities.

Google Talks Back: Conversational Search Available on New Version of Chrome

Jessica Lee — Thu, 23 May 2013 20:30:00 GMT

Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with users.

Google's Top Charts Offer Engaging Visuals for Popular Searches Over Time

Jessica Lee — Thu, 23 May 2013 18:45:00 GMT

Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that’s interesting to them.

SES Toronto Early Bird Rate Expires Tonight

SEW Staff — Thu, 23 May 2013 17:30:00 GMT

The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven't registered yet for SES Toronto, today is your last chance to register at the lowest rate and save $300!

Google Penguin 2.0 Spam Report Form Now Available

Danny Goodwin — Thu, 23 May 2013 16:45:00 GMT

It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.

Video Ad Views Reach Another All-Time High: 13.2 Billion in April

Greg Jarboe — Thu, 23 May 2013 16:00:00 GMT

The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.

Google Doodle Salutes North West Mounted Police on 140 Years

Jennifer Slegg — Thu, 23 May 2013 14:50:00 GMT

While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.

The Myth of Content Marketing, the New SEO & Penguin 2.0

Kristine Schachinger — Thu, 23 May 2013 13:30:00 GMT

Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.

Using Multipliers Effectively in AdWords

Alistair Dent — Thu, 23 May 2013 12:30:00 GMT

The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope.

Google Penguin 2013: How to Evolve Link Building into Real SEO

Adam Stetzer — Thu, 23 May 2013 11:30:00 GMT

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.

How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

John Lee — Thu, 23 May 2013 09:00:00 GMT

The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers?

Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

Danny Goodwin — Thu, 23 May 2013 04:05:00 GMT

Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year's Doodle 4 Google competition.

Google Penguin 2.0 Update is Live

Jennifer Slegg — Thu, 23 May 2013 02:00:00 GMT

The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin.

Google Checkout Going Out of Business in 6 Months

Thom Craver — Wed, 22 May 2013 19:15:00 GMT

Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, 2013.

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

Monica Ho — Wed, 22 May 2013 16:00:00 GMT

There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs.

How to Turn Events into Link Building Opportunities

Ken McGaffin — Wed, 22 May 2013 13:30:00 GMT

With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.

Marketing Automation & Search – 3 Strategies for Mutual Success

Brad Miller — Wed, 22 May 2013 12:30:00 GMT

Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content marketing.

Social Strategy for Regulated Industries

Jon Schepke — Wed, 22 May 2013 11:30:00 GMT

Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here's how brands can harness the power of social signals.