Search Engine Watch - Latest

Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud

Thom Craver — Tue, 21 May 2013 20:00:00 GMT

At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets.

With Rich Pins, Pinterest Begins Working Better With Brands

Jennifer Slegg — Tue, 21 May 2013 18:00:00 GMT

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.

Google's Search Market Share Drops as Bing Passes 17%

Jennifer Slegg — Tue, 21 May 2013 16:00:00 GMT

Google's search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft's Bing saw the biggest increase with a total search market share of 17.3 percent.

Designing a Content Strategy to Destroy Your SEO Nemesis

Richard Kirk — Tue, 21 May 2013 13:30:00 GMT

Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!

Google+ in the SERPs Increasing; Authorship Adoption High [Data]

Nathan Safran — Tue, 21 May 2013 12:30:00 GMT

A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.

Google Analytics Language Report: What You Can Learn About Your Visitors

Anna Lewis — Tue, 21 May 2013 11:30:00 GMT

The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

Eli Goodman — Tue, 21 May 2013 09:00:00 GMT

Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.

Google, NASA Join Forces to Research Machine Learning

Lawrence Latif — Tue, 21 May 2013 05:00:00 GMT

Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.

YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute

Dave Neal — Mon, 20 May 2013 22:00:00 GMT

YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per minute.

'Relevant and Personalized Tweets' Now a Part of Yahoo Newsfeed

Jessica Lee — Mon, 20 May 2013 18:30:00 GMT

Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will "seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources."

Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

Jennifer Slegg — Mon, 20 May 2013 16:30:00 GMT

A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.

Google AdWords Express Gets a Facelift

Jennifer Slegg — Mon, 20 May 2013 15:30:00 GMT

Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process.

How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

Uri Bar-Joseph — Mon, 20 May 2013 13:30:00 GMT

The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns.

Which Online Flower Store's PPC Ad Won Mother's Day 2013?

Noran El-Shinnawy — Mon, 20 May 2013 12:30:00 GMT

Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers online].

How to Start YouTube Advertising in 9 Steps

Alecsy Christensen — Mon, 20 May 2013 11:30:00 GMT

Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you.

5 Pillars of a Successful Modern Web Design

Jim Yu — Sun, 19 May 2013 16:00:00 GMT

The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key.

Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator

Danny Goodwin — Fri, 17 May 2013 17:50:00 GMT

In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for "beam me up" and a new language option to Bing Translator: Klingon.

10 Essential WordPress Plugins to Improve SEO & Usability

Alex Moss — Fri, 17 May 2013 13:30:00 GMT

Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.

How to Be a Badass Link Builder

Jon Ball — Fri, 17 May 2013 12:30:00 GMT

If you build links like an actual human being then you're building links like a badass. You're making friends and your links are bulletproof. It's hard work. It will take time, energy, and brainpower to increase your rankings and traffic.

Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?

Michael Boland — Fri, 17 May 2013 11:30:00 GMT

Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so easy.