April 9, 2007

From the SEW Blog:

• AOL Launches Google-Powered Search Marketplace
  AOL and Google are now offering advertisers the ability to buy search ads that will only be seen on AOL Search, using a white-label version of the AdWords platform.
• Discussion with Gary Price about Vertical Search Engines
  A key part of what Gary does at Ask.com is help to get specialty databases integrated into Ask's search result, integrating vertical search components into a horizontal search engine.
• Idearc to Add-on SEM Services
  Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers.

Headlines & News from Elsewhere:

• Why You Can’t Simply "Destroy" Your Online Past, Marketing Pilgrim
• Surviving Rankings, Re-Rankings, Filters and Google Hell., Jim Boykin
• Why Google WILL pay for content, ZDNet Digital Markets
• It’s A Small (Mobile) World After All, StayGoLinks
• Does the AOL Ad Deal Mean an End to Shady Search Ad Distribution Partners?, Threadwatch
• My other interview with Google CEO Eric Schmidt, Wired Epicenter
• Yahoo Snags TellMe Execs, GigaOm
• Addicted to Link Research?, Search Engine Land
• Google Voice Local Search Launched - Pales In Comparison To Other Talking Search Engines, Read/Write Web
• 9 Ways To Bore The Audience at SES New York, Bruce Clay Blog
• What Will Advertising Look Like in 2008? Social Media Systems