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April 14, 2008

SEW Experts: Content Ad Campaign Keyword Strategy Revisited - Part 2

A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of words/phrases that appear most frequently on the target sites' pages. In today's Content Advertising column, "Content Ad Campaign Keyword Strategy Revisited - Part 2," David Szetela goes through this keyword research process with an imaginary site.

Posted by Kevin Newcomb at April 14, 2008 12:42 AM