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May 15, 2008
eMarketer Lowers Social Network Advertising Projections
eMarketer is lowering projections for social network advertising from $1.6 billion to $1.4 billion for 2008. Two reasons are attributed to the adjustment: a slowing economy and the uncertainty over what advertising actually works on social sites.
Adjustments have been made for site-specific projections as well. MySpace's projection has been lowered from $850 million to $755 million, while Facebook has been lowered from $305 million to $265 million.
Related Reading:
Consumers Ok with Social Ads, But Rarely Find Them Targeted
Posted by Nathania Johnson at May 15, 2008 9:33 AM
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Comments
interesting stuff. As a marketer I spend a decent amount of money on LinkedIn, that said they don't consider themselves a social network.
Anyone spending money on Facebook? MySpace? Another social network? Any success stories?
Posted by: Matt McGowan at May 15, 2008 12:24 PM
