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May 21, 2008
SEW Experts: The Challenge of Mobile Web Analytics
One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. In today's Web Analytics and ROI column, "The Challenge of Mobile Web Analytics," Eric Enge offers some alternatives to tracking mobile Web site usage.
Posted by Kevin Newcomb at May 21, 2008 12:00 AM
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