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June 12, 2008
Yahoo! Partners with Coupon Inc. for Mobile Coupons
Yahoo! and Coupons Inc. are launching a mobile coupon platform. Coupons Inc. is a leading online coupon distribution network and has relationships with 800 brands. The mobile network will immediately be available to all brands within the network.
“We see mobile coupons as a natural extension of our leading digital marketing platform and a way to turn coupons into a strategic marketing vehicle that delivers value,” said Steve Boom, Senior Vice President, Mobile, Yahoo!. “Our global reach, leading position in mobile advertising and the ability to deliver the right offer to people, coupled with Coupons, Inc.’s leadership in coupons, creates a unique opportunity to define and catalyze the market for mobile coupon promotions. When consumers get a coupon they want it’s not seen as an ad – but a gift.”
While the mobile coupon market is relatively new, the strategy is expected to be a fruitful source of revenue for mobile publishers.Recent data from Hitwise shows that traffic to coupon websites is up 56% from 2007. Yahoo! and Coupon Inc. are hoping that translates to mobile.
“Coupons, Inc. has been innovating coupon technology for a decade. Mobile coupons are a logical next step in the industry’s evolution, and we continue our commitment to drive interactive coupons with our new mobile initiative,” said Steven Boal, CEO of Coupons, Inc. “By partnering with Yahoo!, we will extend our customers’ reach to a new generation of consumers — especially teens and young adults — in a medium that best fits their lifestyles.”
What do you think of this partnership? Are mobile coupons going to be lucrative? Let us know in the comments.
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Posted by Nathania Johnson at June 12, 2008 10:59 AM
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Comments
mobile coupons are already proving very successful in some european markets. www.activemediatech.com runs a successful cinema mobile couponing service in the UK, Romania and in India and has done over 22 million mobile coupons through this engine. And this is just the tip of the iceberg. There is a lot more innovation on business model required before this segments takes off.
Ramesh
Posted by: ramesh at June 12, 2008 11:42 AM
This would be best if the UPC/Bar Code would appear on the mobile screen, and the cashier scans it.
A big problem would be the time it would take in line to get multiple coupons scanned. As long as theres a way to line-up the coupons one wishes to use, then a simple button click would take the cashier from one coupon to the next.
That scenario would be ideal.
Posted by: Michael Joseph at June 12, 2008 4:47 PM
Michael,
There are some companies that when you text the code in, you get a reply message with a picture. The picture is a copy of an actualy coupon, barcode and all.
Posted by: Shawn Rogers at July 29, 2008 11:42 AM
Shawn,
what are the names of those companies that you are talking about that actually send me (the consumer) a copy of the barcode to my phone.
I would love to check it out.
Thanks
Posted by: Brian at August 12, 2008 6:11 PM
Looks awesome. I'm glad to see the tides of the mobile coupon industry are rising.
Shawn, check out www.Qmania.com
We don't send bar codes to phones because most hardware can't accept them yet. We send out promos as text messages. Simple and effective. Enjoy!
Posted by: Glenn Friesen at November 4, 2008 10:02 PM
