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October 10, 2008
SEW Experts: Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. In today's Search Marketing Crossfire column, "Is Your SEM Truly Looking at Search Holistically?," Chris Boggs and Frank Watson offer five important questions to make sure your potential search vendors view search holistically when updating ongoing strategy and planning considerations.
Posted by Kevin Newcomb at October 10, 2008 12:00 AM
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