January 23, 2007

From the SEW Blog:

• PodZinger Releases 2006 Top Search Terms for Audio and Video
  George Bush, Music Videos, Google and Red Sox top the list of audio and video search terms.
• SEMPO Launches Training Program
  A new Web-based SEM training program is open for enrollment. The first course, "Fundamentals of Search Marketing," provides a high-level understanding of search marketing essentials in a 14-lesson course.
• Dave Pasternak Sticks to His Guns
  The Did-it co-founder continues to bash SEO, comparing it to baking a cake. Paid search, on the other hand, is hard work.
• Google Tests Video AdSense
  A test of AdSense video distribution and sponsorship with a small group of publishers will begin over the next few weeks.
• AdCenter Almost Ready for Prime Time
  Microsoft's adCenter platform will get an update in the next 2 months, which will include some small usability and back-end fixes, as well as the launch of a Content Ads pilot.
• Searchles releases "push-me/pull-me" widget
  This new widget doesn’t require users to leave the source page to bookmark, tag, share or comment on content.
• Microsoft Offers Clicking For Charity
  Microsoft is setting up a separate area in Live where a percentage of the click income will become charitable contributions.

Headlines & News from Elsewhere:

• Critical Year for Yahoo, Search Engine Journal
• Best Practices for Title Tags, SEOmoz
• Lessons Learned About Blogging, Online Marketing Blog
• Some Marketers Still Irked By Yahoo’s New Ad System, paidContent
• New SEM Contest: Quit Tobacco, Search Marketing Thoughts
• This is a Test: Video Content on AdSense, Inside AdSense
• Performancing to Shut Down, ThreadWatch
• ICA Study: Canadian Marketing Budgets Rising, But Online Spend Still Paltry, Traffick
• The Pocket Guide to Super Bowl ROI, ClickZ
• Performancing to Shut Down, ThreadWatch