February 8, 2007

From the SEW Blog:

• Jason Calacanis Hates SEOs, But Loves What SEOs Do
  The fundamental problem here is the definition of SEO. Calacanis extols the value of clean page design, great content, and solid Web design. Guess what? So does every reputable SEO firm.
• SEMPO Releases North American Search Report
  SEMPO has released its latest "State of Search Engine Marketing 2006" report.
• Don't take the (link) bait
  At its core, marketing your web site is about building trust, building a good reputation, and effective marketing techniques. The term "bait" makes the whole thing sound like a game, when marketing your web site needs to be serious business.
• New Search Ad Management Tools Launched
  New search ad management platforms from ChannelAdvisor and iProspect launched this week.
• Yahoo Launches Pipes, an RSS Remixing Tool
  Yahoo has unveiled a new data manipulation/mashup platform called Yahoo Pipes, "a hosted service that lets you remix feeds and create new data mashups in a visual programming environment."
• Video Advertising Gets Local
  If you bring in targeting capabilities and content volumes possible with IPTV and Web-delivered video, a compounding factor could be more favorable economies and a "long tail" effect of available ad inventory.
• Lycos Jumps Into the Social Mix
  Lycos MIX, a new bookmarking tool, lets users pull video clips from a variety of different sources across the Web.
• Welcome New SEW Bloggers
  A warm welcome to our two new Search Engine Watch blog correspondents, Eric Enge and Grant Crowell.
• Miva Cutting Work Force By 20%
  Miva announced today it has a restructuring plan that calls for a 20% reduction in its workforce.

Headlines & News from Elsewhere:

• Why Links Matter: So Simple a Monkey Could Understand It, Sugarrae
• SEO Is So Easy - Oh Wait No It's Not, ShoeMoney
• SEOs - Slimebuckets or Geniuses?, Marketing Pilgrim
• More on Personalized Search, Biznology
• Microsoft Finally Promoting Live Search?, Search Marketing Gurus
• Yahoo Prepares "Infront" Event to Upstage TV Upfront, ClickZ
• Now Leaving for Panama, Biznology
• Do You Know How Searchers Behave?, Biznology
• Why The SEO Folks Were Mad At You, Jason, Search Engine Land
• Some "SEO is bulls#$t" fallout
• SEOs vs. SMMs: Like It or Not, Digg Is an 800 Lb. Organic Gorilla, Tropical SEO
• Avoiding the Most Common Web Analytics Pitfalls, ClickZ