February 12, 2007

From the SEW Blog:

• Taggers Hitting the Mainstream
  There are enough people tagging now to (almost) call it mainstream.
• Yahoo Outlines Keys to PPC Success: Test, Test, Test
  Michael Egan, senior director of content solutions, gives a run-down of the ad testing features available in Panama, and suggests that ad testing is a "must do."
• A Conversation with Google's Director of Print Ads
  Tom Phillips, director of print ads at Google, was interviewed last week at a VC event in New York.
• Yahoo Builds "Brickhouse"
  A Business Week story reveals Yahoo's internal program to get more agile. Last week's release of Pipes represents the first fruits.
• More Sites Hitting Google's Supplemental Index?
  Both Aaron Wall and Andy Hagans have posted tips to get a site out of Google's supplemental index.
• Voices of the Few
  The “voices of the few” seem to be setting the social search agenda, or at least influencing what we find on social sites.
• Google Revamps Sitelinks
  Google has made some changes to the way it assigns and shows Sitelinks, the list of pages included under the search results for certain sites that have a clear directory structure.

Headlines & News from Elsewhere:

• Large Search Engines Have Only 30% Of Search Query Traffic, David Ogletree
• Google Using Search Engine Scrapers to Improve Search Engine Relevancy, SEO Book
• Open Season on Search Marketing, Biznology
• Web Analytics, SEO, and Site Usability, ClickZ
• The gradual building of context, Web Analytics Demystified
• Sure Fire Headline FOR Google AdWords Boosts ROI by 200+%, MindValley Labs
• Nine Reasons You Should Be Using and Watching Facebook, Sugarrae
• The Most Measurable Medium? Yeah, Keep Telling Yourself That, ClickZ
• The SEM Landing Page Dilemma, Search Marketing Gurus
• Neuromarketing & Branding in the Search Results, SEOmoz
• 7 Rules for Landing Page Optimization, Optimize and Prophesize
• Top 10 Search Terms in 10 Categories, January 2007, ClickZ Stats
• PowerHype At Powerset, TechCrunch
• Microsoft, Google & Others To Build New Wireless Device?, Search Engine Land
• Are You Reaching Your Influencers?, DMNews
• Google Potential Deal To Buy AdScape Hits Snag; Looking At Others, paidContent
• Digg Rock Stars, TechCrunch
• Little Known Way To Determine How Much To Advertise, Rimm-Kaufman Group
• What If We Don't Get Digital Advertising to Scale?, ClickZ
• How To Generate Targeted Site Traffic Without Search Engines, Scoreboard Media