February 16, 2007

From the SEW Blog:

• A Step Forward For Mobile Local Search
  Nokia and Motorola announced yesterday at the annual 3GSM World Congress that they will launch their own navigation services that don't require carrier networks.
• Using Google Webmaster Tools to increase your link juice
  Using Google Webmaster Tools creatively, you can increase your valid in-bound links.
• Another Look at the SEMPO Data
  SEMPO research committee co-chair Kevin Lee digs deeper into the findings from the groups State of Search Engine Marketing report.
• Google Reportedly Buys In-Game Ad Company
  Google's on-again, off-again deal to buy AdScape is apparently on again. Google will reportedly buy the in-game advertising technology provider for $23 million.
• Keep an Eye on the Traditional
  Sometimes, success in search marketing rests on your ability to keep up with the latest cutting-edge tactics and outpace your competitors. But not always.

Headlines & News from Elsewhere:

• All About Title Tags, Search Engine Guide
• 10 Likely Elements of Google’s Local Search Algorithm, Small Business SEM
• What’s The Most Effective Word You Can Use In A Headline?, Speaking Freely
• Secrets of the H1 tag revealed, Cornwall SEO
• We Tried That Already, ClickZ
• Query String Usage in adCenter: Part 1 - What Exactly Is a Query String?, adCenter Blog
• Worried about page views dying? Don't be., Web Analytics Demystified
• Google AdWords Quality Score Has Major Bug, Search Engine Land
• Defending NoFollow Against Angry SEOs, Search Engine Journal
• Third-Party Serving In Search: The Solution To Click Fraud And Other Dilemmas?, Search Insider
• Advertising Breakdown by Industry, December 2006 and January 2007, ClickZ Stats
• Clarifications upon the Performancing Sale - Interviews with Nick Wilson and David Krug, Problogger
• How To Drive Traffic to Your Blog - The Advice of a 12 Year Old, Problogger

Reports from SES London:

• Search Across the Pond, ClickZ


• The LondonSEO Conference Party Strikes Again!, LondonSEO


• Search Engine Strategies (SES) London 2007, 1st-SEM.co.uk


• LondonSEO.org Party Photos, SEOblog UK