Multiple match types

[Jacki Leslie]

I am currently using an automated bidding tool that generates every keyword on every match type, and each match type is in a different ad group.

I was then reading on Google...

Despite the differing account statistics, identical keywords in the same AdWords account will all have the same Quality Score. This is true even if they use different match types

And this got me wondering, assuming that exact has a better CTR than broad, does this mean that the broad match term will take on the QS of the exact match or vise versa? Does anybody know?

Does any one have any experience of using all three match types together? I am trying to figure out the advantage of this if there is no QS advantage.

It does also say ...

The more restrictive match type will always trigger the ad, regardless of CPC bids. So does this mean I should have much lower CPC's set for the exact match term to be getting any benefit?

Thoughts welcome

Jacki

[AussieWebmaster]

I would like a link to thr article that says they count the various match types with the same Quality Score... had not read that

[abbottsys]

Originally Posted by Jacki Leslie

.....Does any one have any experience of using all three match types together? I am trying to figure out the advantage of this if there is no QS advantage....

Sure. I do this all the time i.e. run an ad with 3 keywords:

keyword
"keyword"
[keyword]

It lets me see the (often totally different) performance for each keyword before I start building things out. In fact, I think of these 3 match types as 3 different keywords because each one provides very different ad distribution. I see no problem running them all together in one ad.

[chris1]

the advantage is the ability to set seperate bids for each match type, which (as abbottsys pointed out) have different distribution. To test this, I usually set the exact match bid the highest, then the phrase match, then the broad match. If you set broad match to the highest bid, you probably won't get impressions for the other types.

[AussieWebmaster]

Originally Posted by chris1

the advantage is the ability to set seperate bids for each match type, which (as abbottsys pointed out) have different distribution. To test this, I usually set the exact match bid the highest, then the phrase match, then the broad match. If you set broad match to the highest bid, you probably won't get impressions for the other types.

generally true but when QS and CTR differ that can change